Wooly Platform

Start by turning your happiest customers into a working team. Connect Wooly to your social accounts and commerce stack to sync orders, follower data, and mentions. Set simple scoring rules—repeat purchases, content quality, niche fit—to automatically surface ideal advocates. Launch outreach with pre-built message templates, capture consent, and onboard them with clear house rules, shipping details, and profile fields in minutes. From day one, every advocate has a profile that tracks tasks, links, and results so you always know who’s moving the needle.

Build campaigns the way you plan product launches. Pick an objective—sell-through, waitlist growth, store traffic, or review lift—then add tasks with due dates: one Reel on Instagram, a TikTok, an X thread, or a photo set. Wooly issues unique links and discount codes, attaches your brief and assets, and locks in hashtags and tags to keep posts consistent. Creators submit proof-of-work, you approve content, and the system logs impressions, clicks, and conversions. Need to seed product? Upload a list, auto-generate shipping notes, and tie deliveries to specific content assignments so gifting isn’t a black box.

Keep daily operations calm and tight. Monitor brand mentions and advocate posts in a unified feed, route items to teammates, and reply with saved responses. Request permission to reuse standout content and keep usage terms attached to each asset. After a purchase or event, trigger review prompts and testimonial asks with guidelines that make writing fast and on-brand. Plan your week with a calendar that maps tasks, reminders, and publish windows across channels so ambassadors know exactly what to do and when.

Measure what matters and scale what works. Dashboards roll up clicks, redemptions, revenue, and cost-per-conversion by campaign, cohort, and channel so you can compare ambassador output to paid media. Leaderboards and tiering nudge friendly competition and help you spotlight top performers. Automate rewards with exclusive drops, store credit, or early access. For athletes and influencers, manage your pipeline: filter by sport, geography, and audience size, track deliverables, and grow rising talent alongside established names. With Wooly, you move from one-off shoutouts to a repeatable, trackable engine that turns fans into revenue.